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interview: |
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Tony Moran |
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by DJ Keith Ware |
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(Qchicago
Music Channel) |
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Tony Moran is considered a
multi-talented artist who has stayed ahead of
musical trends and is still in high demand after
being in the music industry for three decades.
Many of you may remember "Show Me" by the Cover
Girls, produced with Albert Cabrera as the Latin
Rascals. It still remains a freestyle classic.
He has produced hits for Celine Dion, Gloria
Estafan, Donna summer, and a list of others. He
is also a vocalist, having covered "The Promise"
by When In Rome and Lighthouse Family's "High".
He also produces for Centaur Entertainment's
Emerge Records, having produced the soundtrack
to Circuit, the hit movie from 2002. Tony took
time recently to talk with Chicago's DJ Keith
Ware. |
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KW:
So when and how did you get started in the
industry? |
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TM:
I've been a DJ since I was 15 years old, playing
dances in high school, doing block parties in my
neighborhood in Brooklyn, NY and then getting a
regular DJ mix show on the dance station WKTU.
It was while working at this station that I was
noticed by people at record companies. |
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KW:
What song got you hooked on the biz?
TM: While I was
first playing rap music and old school beats in my sets,
I would have to say that there were 2 songs that
mesmerized me and turned a hobby into an obsession. They
are "Planet Rock" by The Soul Sonic Force and "Mac
Arthur Park" by Donna Summer.
KW: Do you find the
industry different today than when you got started or
has it stayed the same just with different players?
TM: I absolutely
find the music industry to be different from it once
was. With certain exceptions, record company executives
are more interested in the music/marketing philosophy
than in the music/artist philosophy. And when it comes
to dance music, outside of the independent record
companies, there are rarely meetings that are taken by
executives for artists who are singing dance music
KW: You are
considered one of the founding fathers of Free-style,
helping define the genre. In house music there are very
few of the founding fathers still making music how do
you keep it fresh and interesting for you?
TM: I have no real
method of explaining while I am still here. Looking
back, I
can say that as times changed and as music changed, I
did not depend on what I had achieved before to try to
get my foot into a new door again. For many record
executives, when a sound that you are a part of is over,
you are over. That's it. I knew that many times I would
have to prove myself by starting at the bottom all over
again. I would do projects for free in order to showcase
my music. My new music. I am constantly working with new
and fresh talent. We teach other and it keeps me
evolving. For as many successes I have had, I have had
many failures, but that's OK. I would much rather fail
at something than to not even try. I do not waste too
much time brooding about music changing, I do something
about it.
KW: How does it feel
to be an originator of a style of music that still has
such a huge following?
TM: I am proud to
have been a part of something that has stood the test of
time. I was a kid that was oblivious any significance
that I would have with
the music I was making. I was just having fun with
Albert Cabrera in the
studio and executing what was on my mind and in my
heart. I am grateful that there are people out there
that connect to it.
KW: What future if
any do you see in Free-style since Electroclash is very
popular?
TM: The thing about
the music business that is so fascinating is that you
cannot predict the future. Anything is possible. I am
sure that there is a song that is coming or maybe an
artist that is about to come up on the radar that can
bring the music forward again.
KW: Do you feel that
coming out a few years ago made any impact on your
career, be it a positive or negative one?
TM: I never came out
with a bang. I didn't all of sudden start wearing
rainbow
T-shirts and buying Prada clothing. I was in denial
about who I was when I
was younger because I was scared to sacrifice everything
that was important to me. My family, my friends and my
career. But one day I realized that none of these
relationships would have any meaning if I could not base
them who I was. Not any one part, but the sum of the
parts. I do not think that it has
affected my career in either direction. My work speaks
for itself. I don't
work with people expecting to be judge me.
KW: I remember
seeing you on a television series about music but the
name of the program slips my mind, What was it called?
And what was that like?
TM: I had a
video/variety show that was produced by MTV called
Second
Generation that was on for 3 years. It was pretty
incredible, but I became a
bit paranoid about being recognized so much by people
that I would least
expect would know who I was. I was happy that I did it,
but I never wanted to be an actor or an on air
personality. I like being behind the scene more.
KW: How was the
Circuit experience? Do you plan on doing music for more
feature films?
TM: I would like to
score more movies and there are talks about different
projects, but right now I am happy with working on
multiple projects.
KW: Celine Dion or
Donna Summer? Discuss ;) Seriously though, what is it
like working with world re-known Divas?
TM: I have been very
fortunate enough to work with some of the worlds
ultimate Divas and it was like working in a dream.
Celine was one of the most gracious people I ever met
and Donna was one of the most entertaining people I ever
met. She was really funny.
KW: What can we
expect in the future? Along the same lines I'm aware
that you sing; Will you be using your vocals on any
upcoming releases?
TM: I love to sing
and I do it every day as I am producing artists and
guiding them through their performances. I often put
songs on my DJ compilations, but I rarely release them
commercially because then I do not have to worry about
promoting them.
KW: Any words of
wisdom for us struggling DJs/ Producers?
TM: My only word of
advice is to believe in the possibilities. I am a Latino
from the ghetto, no help to get me here, just faith. We
exist in a time that allows us to explore our talent
more easily through new technology and it is definitely
worthwhile to invest in yourself and not let failure
hold you back. Use it to make you stronger and more
focused. |
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You can pick up
Shauna's current release "You Can Get Over" at
Borderline Music,
Gramophone Records, and
Tower Records. |
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