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Andersonville continues its rapid
transformation from sleepy Scandinavian burg into a
fashionably trendy (if not lesbian laden) hot spot. The
North Clark Street neighborhood continues to shed its
Swedish heritage, it recently added a minimalist,
house-music pumping Korean restaurant, several art
galleries and a gourmet chocalatier to its list of 60640
addresses, not to mention antique street lamps. |
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Hoping to shine a little light on
Andersonville’s lack of clothing retailers, business
partners Jeff Worth and Ralph Fasano recently opened
His Stuff, a store for men. With its modern use of
warm woods and radiating soft lights, the simply
designed store is impressive in its uncluttered
design—it almost beckons the thirty-something men of
Andersonville into its confines. And the clothing
designs within the retailer tend to mimic the
architectural space—simple, basic, yet stylish. |
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Buyer Ralph Fasano took Qchicago.com on
a tour, “We’re a neighborhood store catering to the
neighborhood—we carry things guys need everyday. The idea
is we wanted to save our clients a trip to areas where it
was hard to park, where they had to pay to park, or where it
was a hassle to get to. So we brought in everyday
wear—things you need to go to dinner with your family or on
a date or to the gym.” |
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“But we also wanted an area for
trend, to carry different stuff than everybody
else. We only carry small quantities within
all these lines—once an item is gone, we don’t bring
it in again. So you don’t have to walk down the
street or go to the clubs and see somebody else with
the same clothes on as you.” |
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“Our lines are stories broken
down, things you can put together and the story will
constantly be going through an evolution. You can
take one piece of the story and add it to another
piece for a whole new look.” |
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“We carry Report out of Canada who does
great things with woolens, knits, and similar materials.
MBX out of L.A. does unbelievable work with synthetics (as
he points to a subtle, soft tan jacket in ultra suede). No
man would ever buy a jacket out of suede, but with this
synthetic, it can’t be destroyed. We’re the exclusive
carriers of a new underwear line called Baskit (www.baskitwear.com)—it’s
a great line that doesn’t discriminate against lefties and
righties, that even has specially designed pouch for your
bus fare. And the quality is unbelievable, so we didn’t
feel like we needed to carry another line. We’ve got
YMLA (www.ymla.com)
for gym wear and club wear, |
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Hugo Boss’ Red Line, their more
active wear with jeans, cords, basics. French
Concept is another one of our exclusive lines direct
from Paris. With this line, we’re offering a really
unique look that you don’t see a lot of other people
in.” |
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The owners added, “We’re happy to
be gay owned, but we’re not exclusively a gay
store. We’ve got married couples coming in to shop,
wives shopping for their husbands, lots of locals.”
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The
simply designed store is impressive in its
uncluttered design.
www.hisstuff.com |
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